"A CEO's GPS"
Wendistry identifies and grows the most memorable, engaging, and powerful brands for small business.
Building a company is a demanding journey full of twists and turns, dead ends, and lost compasses. Wendistry leads business owners and entrepreneurial executives through the eye-opening "where do we want to be?" decisions.
Whether you are just filling your DBA, or have been in business for years and are just realizing the need for an accurate market position... As the great Yogi Berra put it, "when you come to a fork in the road, take it!" Read more about us
Here are a few of the services we offer:
- Business Strategy and Planning
- Corporate and Personal Brand Development
- Marketing and Media Management
- Investor Presentations and Board Advisory Services
Latest Blog Posts
Community Manager Management
1 “What IS a Digital Community Manager, and do I need one?” a CEO of a small B2B technology firm asked me this week. My response was, “What is your goal?” Since... Read more
Social Media Measurements
1 While corporate social media usage is now moving from “Gee, that’s cool! We need a Twitter page!” to a necessary business practice, most companies... Read more
Community vs. Content- a Question of Control?
4 The battle between the need for marketers to be focused on where the community’s conversation organically leads vs. the urge/want/need to “push” company-centered... Read more
Personal Branding
Understanding Your Professional Self
2 Reading about other people’s fantastically successful lives is all good, but at the end of the day, it’s all about what you’re going to do to move on and up. To that end, here’s a list of questions for you. Most are open-ended; some show some of my own bias. Either way, they’re yours to ponder and answer. Consider them at your leisure… consider them alone… discuss them with friends and colleagues. But, most of all, be honest with yourself. Jot down what comes to mind first, and see what patterns emerge. This is a worksheet, not a concrete tablet, so don’t be too worked up about it. Use a pencil (with... Read more