A Necessary Evil

I attended the Dallas Junior Chamber of Commerce “Five Outstanding Young Dallasites” award ceremony last night and of the recipients TWO were attorneys.  Great attorneys… the one woman just made Managing Partner at Gordon Rees here in Dallas and she is a great friend of mine.

Which got me thinking about business conversations I’ve had with my attorney acquaintances over the years and how, most of the time, lawyers really do make positive contributions to the business world, despite their reputations and the proverbial lawyer jokes.  The MOST positive thing they do?  Keep entrepreneurs out of the trouble they don’t even think about. 

It’s one thing to spend the money to incorporate, set up a will, and create an exit strategy, but it’s quite another kettle of soup when a “contributor” to your start-up starts claiming she has “employment” rights and threatens to sue.  In the beginning stages of your business venture, skip the public relations, the extra thick business cards, and the glossy folders.  Put your money with someone who will look out for your, your company’s, and your future’s best interests.

 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

7 Deadly Sins of Social Networking

About the worst thing you can do via social networking is to come across as an advertiser looking to promote a product or service.  Social-media expert Muhammad Saleem says you must avoid these pitfalls:

  1. Don’t be a spammer.  Seek out people who will be truly interested in what you have to say.
  2. Don’t be a stranger.  Social networking thrives on relationships… the more the better.
  3. Don’t be noise.  Once you have people’s attention, focus on adding value to the conversation.
  4. Don’t be lazy.  You have to participate to get anything out of social networks.  Don’t just build a profile and let it gather dust while you wait for people to notice.  They don’t.
  5. Don’t put all your eggs in one basket.  Diversify your efforts.  Seek out specialized social networks for advertisers and in the fields you serve.
  6. Don’t be fake.  Don’t pretend to be a satisfied user of a product, for example.  When you’re found out, the backlash will far outstrip any short-term gain.
  7. Don’t be selfish.  Social networking is about the community, not you.  “You must contribute more than you want to get out of it,” says Saleem.

 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

Something to Hmmmmm… About

Over 93% of executives could not answer a handful of questions with complete confidence:

1)  Can you name your top 10 customers by profitability?
2)  What is your strategy to sell inventory over 180 days old?
3)  What is the ROI on your marketing efforts in the past 3 months?
4)  How much time did your staff spend on the phone/email with your customer that was not sales related?
5)  Who are the prospects/customers that have your 5 highest profit quotes in hand as of today?

Do you know exactly how profitable your company was yesterday???

 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

The 5th “P” in Marketing

Traditional marketing texts talk about Product, Price, Place, and Promotion.  Today, let’s look at the 5th “P”… People. 

“The future isn’t what it used to be,” Yogi Berra once wryly noted, and that insight is truer now than ever before.  Increasingly, companies are realizing that a future defined in terms of the traditional axes of competition (the four Ps) will no longer propel growth, but simply allow ”sameness” with the competition to continue.  Winning today requires a new competitive advantage… People, both employees and customers, who are not only satisfied, not only loyal, but also engaged.  You know it when you see it:  an enthusiasm for your company, an emotional connection to your brand, and a level of energy that is unmistakable.  It is this passion that causes employees and customers to be engaged with your business, and thereby deliver enhanced profits.

At its most basic level, an engaged employee or customer must be satisfied– the person’s expectations of the performance of the company or the product must be met.  If this state is achieved, then there exists the opportunity to build loyalty– the intent of an employee to remain a member of the company’s workforce or of a customer to continue patronage of the company.  Loyal individuals have the option of recommending the company to friends, and doing so defines the next layer of the “triangle pyramid hierarchy.”  For employees, the viewpoint that the company is one of the best , or, for customers, that it has the best , represents one more step up the engagement ladder.  Finally, the apex of the continuum involves an emotional connection… reflected in an employee being proud to work for the company or a customer being excited about the direction of the company. 

 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

The Two Functions of Business

You close the books on another fiscal year with a touch of relief about being able to put it behind you and with an enthusiastic optimism about the one ahead.  Three months later you find you have missed your revenue goal for the first quarter.  The business you had counted on from existing clients just didn’t materialize or it didn’t produce the revenue you were counting on.  You realize that the number in the new business column was just too ambitious. 

There are two main functions in business:  making things and selling them.  Look closely at any successful company in any industry and you will see that the personnel in charge of making things are trained in their craft.  Likewise, the people in charge of selling them.   The figure below says it all:

 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

Blessings, But Busy

So sorry, everyone, that my writings the past couple of weeks have been rather sporadic.  I’m now working with about as many clients as I can about handle on my own… which is indeed a blessing, but carving out time for family, friends, and a personal life of any kind is getting harder and harder.  All I want is sleep, sadly enough.  And, that’s no fun at all.

Therefore, I gladly took the time to read Tim Ferriss’ latest blog this week by a guest poster, Leo Babauta, about “How to Never Forget Anything Again.” Not because I’m really all that forgetful, but because as I read the article, it struck me how much these tools were time savers and “brain dump” organizers.  Which, for me, means more time with Mom, Dad, my trainer, and a glass of wine… less work and more play makes Wendi a FUN girl! 

Quick synopsis:

  • Evernote– hold notes, clip web pages, store photos and audio notes, and more. Really cool feature: snap a picture of something on your camera phone, and send it to Evernote … then Evernote will scan the image and you can search for words within the note. This makes sending yourself notes really easy — you can take pictures of business cards, menus, receipts, documents and more … and it’s automatically searchable.
  • Jott–  This handy app ties everything together, and is very valuable for when you’re on the go. Just call Jott from your cell phone and leave a message, and it’ll be sent to your email … or to another service you specify.
  • OneNote–  This is the default note-taking tool for anyone who uses Microsoft Office, and it’s very powerful. Unfortunately for some of us, it only runs on Windows I believe.
  • Backpack / Packrat–  One of the best of many web apps for collecting info, Backpack is versatile and easy to use. You can store notes, text, images, links and more … and send items via email and SMS text messages. It also has a calendar and reminders. For Mac OSX users, there’s also a desktop application, Packrat, that works well with Backpack for off-line needs.

 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

Talented Women Thrive

Women start careers in business and other professions with the same level of intelligence, education, and commitment as men. Yet, comparatively few reach the top echelons.

This gap matters not only because the familiar glass ceiling is unfair, but also because the world has an increasingly urgent need for more leaders. All men and women with the brains, the desire, and the perseverance to lead should be encouraged to fulfill their potential and leave their mark.

With all this in mind, the McKinsey Leadership Project—an initiative to help professional women at McKinsey and elsewhere—set out four years ago to learn what drives and sustains successful female leaders. They wanted to help younger women navigate the paths to leadership and, at the same time, to learn how organizations could get the best out of this talented group.

To that end, they have interviewed more than 85 women around the world (and a few good men) who are successful in diverse fields. Some lead 10,000 people or more, others 5 or even fewer. While the specifics of their lives vary, each one shares the goal of making a difference in the wider world. All were willing to discuss their personal experiences and to provide insights into what it takes to stay the leadership course. We have also studied the academic literature; consulted experts in leadership, psychology, organizational behavior, and biology; and sifted through the experiences of hundreds of colleagues at McKinsey.

From the interviews and other research, we have distilled a leadership model comprising five broad and interrelated dimensions:
1. Meaning, or finding your strengths and putting them to work in the service of an inspiring purpose;

2. Managing energy, or knowing where your energy comes from, where it goes, and what you can do to manage it;

3. Positive framing, or adopting a more constructive way to view your world, expand your horizons, and gain the resilience to move ahead even when bad things happen;

4. Connecting, or identifying who can help you grow, building stronger relationships, and increasing your sense of belonging;

5. Engaging, or finding your voice, becoming self-reliant and confident by accepting opportunities and the inherent risks they bring, and collaborating with others.

from The McKinsey Quarterly, article by Joanna Barsh, Susie Cranston, and Rebecca A. Craske

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

Marketing Minutiae

Don’t sweat the small stuff…

 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

Good Enough is Good Enough… NOT

A common way for companies to meet their growth objectives is through mergers and acquisitions.  This is a fundamental shift and not a passing fad.

Achieving excellence in M&A starts with an honest self-appraisal of your current capabilities.  And, according to a recent global study, many companies are far more confident than they should be.  In the study, companies that achieved their stated merger objectives more than 75% of the time were classified as “high achievers” and those that met objectives less than 25% of the time were called “low achievers.”

You’d think, given their poor track record, these low achievers would be gun-shy about doing more deals… and, you’d be wrong.  They are just as likely as the high achievers to “go for broke” and try to improve their business in this fashion– over and over again.

To beat the odds, companies need to improve their capabilities in every phase of the M&A process, from pipeline management and deal execution to integration and ongoing operations.  The goal is to make M&A fast, efficient, and repeatable… and to manage risk effectively.

As deals become an increasingly important part of corporate strategy, a “good enough” approach to M&A probably isn’t. 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn

Stop Rationalizing and Make the Hard Decisions

Due to the fact that I’m knee-deep in turnaround strategies for 3 clients right now, I MUST give “props” to Tim Ferriss and his blog entry today

There are a lot of hard choices and big decisions in life. Dealing with most of them requires facing daunting — but transient — discomfort. I encourage you to read the following, which helped me to eliminate the rationalization we so often use to avoid doing what is important.

“I say to you, this morning, that if you have never found something so dear and precious to you that you will die for it, then you aren’t fit to live. You may be 38 years old, as I happen to be, and one day, some great opportunity stands before you and calls upon you to stand for some great principle, some great issue, some great cause. And you refuse to do it because you are afraid.

You refuse to do it because you want to live longer. You’re afraid that you will lose your job, or you are afraid that you will be criticized or that you will lose your popularity, or you’re afraid that somebody will stab or shoot or bomb your house. So you refuse to take a stand.

Well, you may go on and live until you are ninety, but you are just as dead at 38 as you would be at ninety.
And the cessation of breathing in your life is but the belated announcement of an earlier death of the spirit.
You died when you refused to stand up for right.
You died when you refused to stand up for truth.
You died when you refused to stand up for justice.”

-Dr. Martin Luther King, Jr.
From the sermon “But, If Not” delivered at Ebenezer Baptist Church on November 5, 1967.

Whether it’s an employee that you like, but isn’t doing the job or whether or not you’re going to the gym today, ALWAYS take what my Daddy calls “The Hard Right” rather than “The Easy Left.”

 

0
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedIn