Whether they are out-of-control cranks or out-of-the-blue evangelists, customers want to have their say. And, if you won’t listen to them, the Internet is teeming with people who will. This trend has bred a new crop of online tools that enable an easy back-and-forth between companies and their customers.
Best for MONITORING YOUR REPUTATION: Yelp.com A directory of customer ratings and reviews of local businesses. Yelp provides a good handle on your company’s word-of-mouth buzz. Anyone can submit a review of a business, but the most credible reviews- or at least the ones receiving the most votes from fellow users- rise to the top. PRICE: about $150 per month for a sponsorship.
Best for ASKING FOR IDEAS: SuggestionBox.com A web-based service that collects customer suggestions. The site allows customer to post ideas and rate the ideas of others. Employees can rate the suggestions internally with a built-in scorecard and correspond privately with those making suggestions. PRICE: $49.95 per month for one user, plus $9.95 per month for each additional user.
Best for RESOLVING DISPUTES: RatePoint.com A suite of customer feedback tools, including reviews, satisfaction surveys, and e-mail marketing software. RatePoint allows you to add to your online store customer-generated reviews like those found on Amazon.com, but with a difference- you can reach out to users to resolve an issue before a negative rating is made public. PRICE: $17.95 per month or $179 per year for up to 1,000 customers; $99.95 per month or $995 per year for up to 25,000 customers.
Best for FOLLOWING BLOG CHATTER: YackTrack.com/Chatter A search engine for online conversations. Thanks to blogs, tweets,a nd other posts, there’s an every growing flood of commentary online. YackTrack brings all of those conversation threads to one place, where you can easily find recent references to your company or products. PRICE: Free
Best for FINDING SQUEAKY WHEELS: GetSatisfaction.com A website that allows customers to reprot problems and post complaints. Get Satisfaction thrives on transparency. Customers find a company or product, post their issue for all to see, and get answers to their questions from fellow users or company reps. Get Satisfaction offers widgets and a programming interface that let you incorporate the service into your own website. PRICE: Free
Best for QUICK POLLS: SurveyMonkey.com An online survey tool. You don’t have to learn about statistics, coding, or market research. Simply plug a list of questions into one of SurveyMonkey.com’s templates- upload a logo if you like- that span eight survey categories, including service industries and marketing. PRICE: Free for up to 100 survey responses; $19.95 per month for 1,000 survey responses; and $200 per year for unlimited survey responses.
taken from December 2008 issue of INC. MAGAZINE







