Blog on a Schedule

Once you’ve made the wise decision to have a company blog and decided who on your executive team will write and be the “voice” of the business, blog on schedule.  Blogging is about consistency and frequency.  Since you are using your blog to build your company’s reputation, publishing content on a reasonable schedule is key.

At minimum, one to two posts a week is acceptable.  Three or more posts a day is considered overkill and often leads to negative responses from readers. 

Search engine page ranking evaluates a blog’s publishing schedule on many factors including season influences ( ex: blog about skiing more in the winter than in summer) and the time lapse between posts.  Consistency will score higher than frequency. 

When your business blogs on a schedule, it gives your readers a reason to want to come back.  Make it easy for them to subscribe to your blog’s feed, but most of all, make them want to come back. 

Like serial stories, make your readers think about what you’ve written long after they’ve left your blog.  Leave them wanting more… and put them on the edge of their seats to see what’s coming next.