Evian Roller Babies

With a tagline live young, the Evian web site continues to reflect its brand of fresh snowy French Alps mountain water. “Water is essential to life. It’s a fundamental element to your health and well-being,” says Evian, and to me, the pictures of beautiful mountains and beautiful people reinforce this message. Cool, soothing, blue, and icy whites just scream health and freshness.

Which is why I’m also surprised by the “Fun Stuff” tab on their site. Here you can use your cursor as a finger to draw on an icy, fogged over window, to create your specially designed snowflake storms, or to drag-and-drop a “skier” on the slopes and watch him ski down. Is this video (or any of these tactics for that matter) ON BRAND? Let me know what you think…