What’s in a name?

I had drinks last night with a potential client who has been a potential client for almost 6 months now. He and his business partner are trying to launch a new business unit (technology company), but they are both convinced that they can’t hire me until they:
1. have a new name for this venture
2. make a couple of sales so they can afford to pay me

How bass-ackwards is this thinking?

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About Wendi
I have a day job consulting in Digital Marketing and Strategy to a Fortune 15 telecom company.  While it is an amazing industry and I completely enjoy the work, my passion lies in the art world. And so, Wendistry has been relaunched... desperately desiring to be a Gallerina in a pair of perfect stilettos.

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