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	<title>Wendistry, LLC</title>
	<link>http://www.wendistry.com</link>
	<description>"A CEO's GPS"</description>
	<lastBuildDate>Thu, 11 Mar 2010 17:24:02 +0000</lastBuildDate>
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	<item>
		<title>Community Manager Management</title>
		<description><![CDATA[      		&#8220;What IS a Digital Community Manager, and do I need one?&#8221; a CEO of a small B2B technology firm asked me this week.  My response was, &#8220;What is your goal?&#8221;
Since almost everyone now is over the hype and hoopla of the newness of social media, the real work is [...]]]></description>
		<link>http://www.wendistry.com/online-marketing/community-manager-management/</link>
			</item>
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		<title>Social Media Measurements</title>
		<description><![CDATA[      		While corporate social media usage is now moving from &#8220;Gee, that&#8217;s cool!  We need a Twitter page!&#8221; to a necessary business practice, most companies have no clue how to measure it.  Plus, there really isn&#8217;t one way to measure, and the metrics your business needs to measure may be [...]]]></description>
		<link>http://www.wendistry.com/social-media/social-media-measurements/</link>
			</item>
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		<title>Community vs. Content- a Question of Control?</title>
		<description><![CDATA[      		The battle between the need for marketers to be focused on where the community&#8217;s  conversation organically leads vs. the urge/want/need to “push” company-centered  content out on the world is an ongoing struggle.  Here are a few key truths to building and maintaining a successful, thriving community that [...]]]></description>
		<link>http://www.wendistry.com/online-marketing/community-vs-content/</link>
			</item>
	<item>
		<title>Vanity vs. Blog</title>
		<description><![CDATA[      		Came across an interesting post by Suzanne Vara, Managing Partner at Kherize5, titled &#8220;Is Vanity Killing Your Blog?&#8220;  It&#8217;s good&#8230; go read it.  I&#8217;ll wait.
The point about the pressure to constantly strive for more, create fresh new content, put forth more &#8220;conversation and connecting&#8221; into the WWW is incredibly [...]]]></description>
		<link>http://www.wendistry.com/blogging/vanity-vs-blog/</link>
			</item>
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		<title>WordPress or Woodstock</title>
		<description><![CDATA[      		Over the weekend, my sometimes-partner-in-crime, V. Scott Ellis, wrote a post for WebLogTools Collection called &#8220;Exploring the GPL, Viable Models, and Business Risk.&#8221;  WebLogTools is a blog about blogs, blogging, WordPress and best practices therein.  It is extensively read and contributed to by the WordPress (WP) developer community, and [...]]]></description>
		<link>http://www.wendistry.com/blogging/wordpress-or-woodstock/</link>
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		<title>Companies and Corporate Social</title>
		<description><![CDATA[      		Where social media and marketing collide, we&#8217;ve got a new brand of communication called social marketing.  Capitalizing on the community-building strengths of the early Internet, companies can be empowered to reach audiences in a deeper way.  However, the double-edged sword is the price for companies that are hesitant to [...]]]></description>
		<link>http://www.wendistry.com/social-media/companies-and-corporate-social/</link>
			</item>
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		<title>Evian Roller Babies</title>
		<description><![CDATA[      		With a tagline live young, the Evian web site continues to reflect its brand of fresh snowy French Alps mountain water.  &#8220;Water is essential to life.  It&#8217;s a fundamental element to your health and well-being,&#8221; says Evian, and to me, the pictures of beautiful mountains and beautiful people reinforce [...]]]></description>
		<link>http://www.wendistry.com/branding/evian-roller-babies/</link>
			</item>
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		<title>Economics Rap</title>
		<description><![CDATA[      		Since I was an Economics major at UT, I do believe that there is no such thing as a &#8220;market failure.&#8221;  Only the failure of badly run companies with lots of political connections, bailed out at? taxpayer expense.  That&#8217;s not a &#8220;market failure,&#8221; that&#8217;s standard government operating procedure.  Market [...]]]></description>
		<link>http://www.wendistry.com/revenue-generation/economics-rap/</link>
			</item>
	<item>
		<title>Monetize Your B2B Web Site</title>
		<description><![CDATA[      		You know your industry.  You know your audience.  But, do you know how to make your B2B web site start making more money for you?  If you rely on affiliate programs or pay-per-click (PPC) advertising for all or part of your revenue stream, you already know that the hours [...]]]></description>
		<link>http://www.wendistry.com/online-marketing/monetize-your-b2b-web-site/</link>
			</item>
	<item>
		<title>Marketing Mistakes Bloggers Make, Part 2</title>
		<description><![CDATA[      		Creating a business blog that increases your search engine visibility, establishes your credibility, generates quality leads and helps you grow your business.  Yet, too many small businesses and non-profits jump into blogging without a plan in place.  This mistake leads to lots of missteps, false starts and costly errors.  [...]]]></description>
		<link>http://www.wendistry.com/blogging/marketing-mistakes-bloggers-make-part-two/</link>
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