http://www.wendistry.com "A CEO's GPS" Thu, 20 Nov 2008 05:11:06 +0000 http://backend.userland.com/rss092 en I know this is a surprising topic for Wendistry, but being on-site in my clients' offices and having to work alongside their existing staffs cause me to examine this issue more closely.  Office politics will never go away.  However, destructive office politics can demoralize an organization, hamper productivity, and increase ... http://www.wendistry.com/corporate-management/10-ways-to-survive-office-politics-part-1/ As high fuel costs and service cutbacks beleaguer the airline as well as other industries, Conde Nast's PORTFOLIO magazine conducted a Q&A Session with the Managing Director of Brand and Advertising at American Airlines, Rick Wilbins.  Here are his thoughts on strategies for engaging vocal and on-the-go audiences. Q:  In a ... http://www.wendistry.com/branding/branding-insights-from-rick-wilbins-american-airlines/ Imagine spending millions of dollars to come up with an amazing product... then shrouding it in invisibility.  Maybe the Navy Seals would appreciate this, but no company in its right mind would adopt a strategy tantamount to business suicide. So, why is it then that so many bleeding-edge, ultracool, movie-like web ... http://www.wendistry.com/online-marketing/your-website-so-fantastic-its-invisible/ Search engines offer tools to help advertisers gauge the costs of terms and the relative value of a bid.  Yahoo's forecasting tool gives advertisers an idea of what average position (the goal being No. 1- the top of the search results page) the ad will get and how many impressions ... http://www.wendistry.com/online-marketing/search-marketing-update-part-3/ The No. 1 search engine is looking upwardly mobile.  Building on the popularity of wireless devices such as Apple's iPhone, Google has rolled out a number of mobile ad services and applications in addition to its mobile platform Android.  In April 2008, Google's DoubleClick integrated DoubleClick Mobile, an ad delivery ... http://www.wendistry.com/online-marketing/search-marketing-update-part-2/ Who knew, when it was invented about a decade ago, that a simple little ad format matching text links to search queries would spur a $45 billion hostil takeover and prove the rock in an ad market of recession-rumor-fueled uncertainty?  Yet, that's the power of search. It's a market so promising ... http://www.wendistry.com/online-marketing/search-marketing-update-part-1/ Right now, the last thing we want to hear is talk of another bubble that has yet to burst.  However, John Gerzema and Ed Lebar have put together compelling research that argues we're in the midst of a "brand bubble" in their book "The Brand Bubble: The Looming Crisis in Brand ... http://www.wendistry.com/branding/the-importance-of-brand/ $10,000 These facts on angel investing from Entrepreneurship Professor Scott Shane were enlightening: Prof. Shane notes that only 21% of angels meet the Securities and Exchange Commission’s requirements for being an “accredited investor” – or an individual making $250,000 annually or more, or a couple making $350,000 or more (or net worth ... http://www.wendistry.com/strategy/average-angel-investment-is/ "If you work just for the money, you'll never make it, but IF YOU LOVE WHAT YOU'RE DOING and you always put the customer first, success will be yours."  RAY KROC  (1902-1984), Entrepreneur and founder of McDonald's http://www.wendistry.com/sidebar-thoughts/the-secret-sauce/ Fast forward to a vision of the singularly focused, well-aligned sales and marketing organization focused on both short-term and long-term goals.  The team is reaping the benefits of communication, interaction and collaboration tools and technologies that are prevalent in businesses today.    THE FOCUS   THE GOAL   THE SOLUTION:  What do you need to get ... http://www.wendistry.com/revenue-generation/the-new-power-couple-sales-marketing-part-3/