Thought for the Day & Questions to Ponder

“Make happy those who are near, and those who are far will come.”  Chinese proverb

1.  Have you lost your market position?  If your company was number one 10 years ago and number three now, there may be quite a few things to fix.  Tinkering around the edges won’t get you back to the top spot.  Start by focusing on your best customers (i.e. those who are happy).

2.  Are you dissatisfied with your logo?  Everyone gets tired of their logo at some point, just like we get tired of the same old clothes.  In most cases, you’re best advised to leave it alone (the logo, not the wardrobe).  However, if your logo doesn’t fit who you are anymore, and you don’t quite know why, it’s time to ask yourself exactly what does your company stand for and who are the people it’s talking to the best.

3.  Has there been a change in your business strategy?  Your brand strategy is the “face” of your business strategy.  So, it almost goes without saying that a significant change in corporate strategy should provoke a long, hard look at your brand and the customers’ it reaches.

4.  Has your market changed around you?  New players, new developments (like an economic recession), and new customers in your market change the landscape.  Your brand may be well-positioned to take advantage of emerging circumstances.  Or not.  Time to figure it out.