“What lies behind us and what lies before us are small matters compared to what lies within us.”  Ralph Waldo Emerson

So, what lies within you?  Your knowledge.

It is unique, powerful, and exclusive only to your personal experiences.  Establish yourself as a subject expert because there are some people interested in every subject and every side of every subject. By establishing yourself as a subject expert, you will make yourself known to not only your current customers, but potential customers as well.  

When you are an expert, don’t be afraid to express your opinion. It’s better that some people follow you and some people refuse to follow you than no one knows who you are at all… the very definition of brand integrity.

“Greenplug is a new company working to alleviate the huge and unnecessary energy demands created by our increasing numbers of gadgets. There’s so much wrong with the current model of consumer electronics’ power supplies, it’s hard to know where to begin. Plugged in, they suck power even if the device itself is off; they’re often made of cheap, components that are very inefficient; they wear out and less than 13 percent are recycled—nearly 380 million external power supplies will likely end up in U.S. landfills this year.

“To illustrate this madness, Green Plug launched a “What’s under your desk?” contest that drew some startling submissions. You can view the “winner” on their site.

“All kidding aside, this San Ramon, California-based startup has made some headway in working to remedy this gross inefficiency that’s a pointless waste of energy.

“Developers are working with consumer electronics manufacturers to embrace this technology that will allow multiple devices—laptops, mobile phones, PDAs—to draw current from a single, more efficient AC/DC converter, eliminating the need to replace power supplies with every new purchase. The device also shuts down the converters when individual devices are fully charged or idle.”

From Coolhunting.com  Cool Hunting is a daily update on ideas and products in the intersection of art, design, culture and technology, and features weekly videos that get an inside look at the people who create them. Money can buy you a lot of things, but it can’t buy you coverage on Cool Hunting. All of our content is editorially based using the standard of “stuff we like.”

Are you a garage inventor with a great new gadget that you would love to see grace the shelves of stores worldwide?  Everybody has a great idea that could change the way we work, the way we play, or the way we live. 

Check out people who are following through on their ideas.  Everyday Edisons… Welcome to a new TV show on PBS highlighting ordinary people with simple solutions for the everyday problems we all face.  Their ingenious inventions ease life’s complexities, make everyday processes more efficient and make our lives more enjoyable.   Here is a promo snippet for the show!

The average person is unaware of the multi-step process by which a raw concept is transformed into a tangible product.  The goal of Everyday Edisons is to introduce viewers to the process of invention and help them understand how to take their own ideas to the next level.  Genius!