It isn’t the Idea… It’s the Execution. Winning companies put together winning business systems around usually unoriginal ideas.
The hard work of marketing lies not in developing a ground-breaking, earth-shattering, jaw-dropping campaign, but in coordinating the efforts of R&D, manufacturing, finance, communications, and sales. Do this right the first time, and you’ve created a team that knows how to compete and win new business and new customers over and over again every time.
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