1990 – 2003 News

June 2003
Wendi R W McGowan appointed to National Marketing role for
Alliance of Technology & Women’s “Phoenix Project”

2001
Wendi R W McGowan retained as Executive Director, IT Services practice
for ConsulttUs Group

1990- 2000
Wendi R W McGowan forms and runs her first marketing consulting company, MWIGroup

The One Purpose

Wendistry guides you to find your true market. Specializing in C-level direction through the entire napkin to net profit lifecycle, we determine what you are best at, what excites your customers and what is the most profitable course to set. Pinpointing your "what we stand for" purpose is Wendistry's passion.
The Three Personas

You are a synergy of 3 distinct identities:

VISIONARY
The brains to come up with the big idea(s).
ENTREPRENEUR
The drive to make your ideas come to life.
TECHNICIAN
The one who does it all.

Proper care and refinement of these three characters let you work "on" your business without drowning "in" your business.
The Fourth Component

There is a concept that drives the decisions and guides the actions of all three personas... a system that incorporates the right people in the company with the right marketplace for the company which includes leadership, focus, discipline, technology, and consistency. Discovering your company's core values and purpose beyond just making a buck and combine this wisdom with the dynamic of preserving the core yet stimulating progress.

The One Purpose