2007 News

December 2007
DZX Medical hires Wendistry for business and marketing strategy, customer insights and market research, web site branding leadership, print collateral and sales toolkits, e-newsletter campaign, and media relations management. DZX Medical is dedicated to building stronger relationships between patients, doctors, medical device makers, and pharmaceutical companies through educational DVDs that explain medical procedures, give pre- and post-operative care instructions, and medication dosing information.

November 2007
C-Communications Solutions retains Wendistry for strategic market planning, brand identity development, tagline creation, web site design and content, and all print collateral and sales toolkit development. C-Communications creates corporate collaboration and communication through customized and secure web portals and groupware.

October 2007
The Goodrich Group, an independent legal firm, hires Wendistry for corporate logo development, web site architecture planning and content updates. The Goodrich Group specializes in assisting business clients in the development and protection of their most precious assets: their brand equity, reputation, trade secrets, and human resources.

August 2007
BayouLogic in Charleston, SC retains Wendistry for strategic business planning and marketing leadership services. BayouLogic is the entertainment industry parent company of four firms — BayouLogic PMB, a full service public relations, management, and booking firm. Smiling Sam Records, an independent record company. BayouLogic Productions, an independent film production company. Liner Notes Magazine, an online music magazine dedicated to musicians and their fans.

July 2007
Shhhoes retains Wendistry to write business plan for company launch, increased research and development, and investor acquisition. Shhhoes is a shoe insert industry manufacturer that produces double-sided adhesive strips for the soles of the feet to keep backless shoes from flopping and clopping.

March 2007
Gold’s Gym International retains Wendi R W McGowan and re:d, Regarding Dallas Media, for Promotion and Publicity of First-Ever “National Spin-A-Thon” to raise funds for The American Diabetes Association.

February 2007
CQ Studios retains Wendistry for Event Management and Publicity for “Grand Opening” Event in June.

January 2007
La Quinta Inn & Suites retains Wendistry for Online Marketing Services.

The One Purpose

Wendistry guides you to find your true market. Specializing in C-level direction through the entire napkin to net profit lifecycle, we determine what you are best at, what excites your customers and what is the most profitable course to set. Pinpointing your "what we stand for" purpose is Wendistry's passion.
The Three Personas

You are a synergy of 3 distinct identities:

VISIONARY
The brains to come up with the big idea(s).
ENTREPRENEUR
The drive to make your ideas come to life.
TECHNICIAN
The one who does it all.

Proper care and refinement of these three characters let you work "on" your business without drowning "in" your business.
The Fourth Component

There is a concept that drives the decisions and guides the actions of all three personas... a system that incorporates the right people in the company with the right marketplace for the company which includes leadership, focus, discipline, technology, and consistency. Discovering your company's core values and purpose beyond just making a buck and combine this wisdom with the dynamic of preserving the core yet stimulating progress.

2007 News

The One Purpose

The Three Personas

The Fourth Component