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2008 News

June 2008                                                                                                                                           CommunityCrush retains Wendistry for brand development, company launch marketing strategy, and media management services for its July 1, 2008 launch date.  CommunityCrush is a comprehensive online social portal… a way for you to connect with your community, bridge the gap between what you do online and your real life in the community in which you live.  It’s hyper-local… down to the very neighborhood.  The content is created by you and other people in your community including citizens, business owners, civil servants, government employees, and office holders, so no two communities are alike.  It’s what your community choose to make it. 

June 2008                                                                                                                                         Wendistry partners with Ballard Creative to create and deliver trade show booth solutions for its client, Mobile Marketing Solutions (MMS).  The Texas Restaurant Association’s Southwest Food Expo was held in Houston, Texas on June 22-24.  Hosting a booth at its first trade show, MMS required vertical banners, business cards, a scrolling Powerpoint presentation for TV monitors, and printed marketing slicks.  The show was a huge success with over 200 viable customer leads gathered. 

June 2008                                                                                                                                          World Craniofacial Foundation retains Wendistry for six-month engagement to receive comprehensive turn-around strategy and mission refinement, branding, marketing, fundraising planning, and board development.  The World Craniofacial Foundation is a thirteen-year old foundation dedicated to helping children with craniofacial abnormalities gain access to life-changing medical procedures. 

June 2008
BlackBox Technologies assists Wendistry in implementing its new corporate web site upgrading its features, functionality and content. 

May 2008
World Craniofacial Foundation retains Wendistry for an in-depth Situation Analysis and Competitive Landscape project.  The World Craniofacial Foundation is dedicated to helping children with craniofacial abnormalities gain access to life-changing medical procedures around the world.  Wendistry guides the Foundation with increased market awareness of its mission.   

May 2008                                                                                                                                           Wendistry partners with BlackBox Technologies to provide IT services and solutions for small businesses and entrepreneurs.  Other BlackBox clients are Dallas Junior Chamber of Commerce, DoingEverythingBetter.com, VSEllis.com, TLA Dictionary, RajSaferDallas.com, DZX Medical, Aerospace Quality Research & Development, and PI Homes.

April 2008
Wendi R W McGowan quoted by Michael Martineck in TheTruthAboutCars.com for an article titled “The Joy of Branding or How I Learned to Love The Porsche Cayenne.”

“…according to Wendi R W McGowan of Wendistry, branding and marketing consultants. “A brand is a believable connection with the consumer.” It is not as simple as a crusty stamp on the side of a cow. A brand is an emotional attachment between company and customer. Porsche and Honda have found one way of forging that bond. Other marks have found other ways. For example, no one buys a Ferrari because they expect it to be the most reliable car for the money.

Brand dilution, then, is not so much a disease as a vector. McGowan states. “Chevy’s not building on what they have.”

As a rusty example of old Detroit, she singles out Chevrolet. The company has the Corvette and a popular line of trucks, but fails to build on the spirit, excitement and loyalty those products have produced. Once those emotional attachments have been made, a company needs to reinforce them. Let them grow. Detroit has a tendency to push products and marketing schemes down, as opposed to letting ideas develop from grassroots.”     Read the entire article here or download the pdf here.

March 2008
In an extensive collaboration effort, Wendistry and Ballard Creative execute New Brand Launch for Mobile Marketing Solutions, LLC. by providing business and marketing strategy, web site branding leadership, sales/media toolkits, and media relations management. Mobile Marketing Solutions delivers an easy to use Web 2.0 portal for clients to implement do-it-yourself web marketing, advertising, and promotions delivered to any of their customers’ cell phone or PDA.

January 2008
CQ Studios changes name to CQ Dynamics and launches new TV commercials and weekly local television news segments. Wendistry edits content, delivery, and brand message to appropriate media outlets.