According to the 2008 Cone Cause Evolution Study, fifty-five percent of Americans say they are turning to the Internet and new forms of media to learn about and support social and environmental causes:
|
Average |
18—24 |
24-35 |
|
| Search for information about causes or issues |
33% |
37% |
42% |
| Forward a message, such as emails or text messages, to family and friends about causes or issues |
29% |
30% |
37% |
| Engage in grassroots activism, such as write legislators, sign petitions or email companies |
17% |
12% |
22% |
| Donate money online |
15% |
14% |
22% |
| Join or visit social networking sites, such as MySpace, Facebook, or Idealist, that focus on causes or issues |
14% |
26%
|
27% |
| Blog (as a reader or active participant) |
10% |
24% |
13% |
| Identify volunteer opportunities online |
10% |
15% |
14% |
| Use a mobile device to support or access information about a cause |
4% |
11% |
9% |
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