Imagine spending millions of dollars to come up with an amazing product… then shrouding it in invisibility. Maybe the Navy Seals would appreciate this, but no company in its right mind would adopt a strategy tantamount to business suicide.
So, why is it then that so many bleeding-edge, ultracool, movie-like web sites are designed to be invisible to search engines, and ultimately, potential customers? Why is it that companies spend oodles of money ato end up with a site that can only be found by employees and friends? Why are so many web sites “cloaked?”
The only reasons I can think of its a lack of knowledge about best search practices or negligence on the part of creatives who believe designing for visibility somehow restricts doing great (and beautiful) work. Honestly, the opposite is true… designing for visibility doesn’t restrict creative excellence, it enhances it.
Check out someone who gets it: Scott Ellis at BlackBox Technologies. Yes, this is a shameless plug for the company Wendistry partners with on all technology-driven issues. Frankly, don’t care. They REALLY know what they’re doing and your company will be on display for all the world to see.
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