Creating Community

Yesterday, he threw down the gauntlet, and today I’m smacking him with it.  The challenge from a close business associate is to not discuss, blog, or communicate about social media for 7 days.  So, here I am at Day 1.  We’ll see how this week goes…

The idea got me thinking, though, after all the goal of social media and all online marketing is to create engagement, a loyal following, a community if you will.  So, this morning I officially organized the Inaugural AC3  (Ambitious Chicks Cocktail Club) here in Dallas and we’re meeting IN PERSON (not on Foursquare, Twitter, in a Facebook Fan Page, LinkedIn group, etc.) in the next three weeks.  (Hey, we’re all busy, popular ladies… it’s the soonest everyone was available!) to network, share, connect and create our own community of, well… Ambitious Chicks.  Check back here for the results of the, ahem… Meeting.

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wendistry Isn't the value REALLY in the face-to-face? http://www.wendistry.com/15a
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Make ‘Em Pay

“Women do two-thirds of the world’s work.  Yet, they earn only one-tenth of the world’s income and own less than one percent of the world’s property.  They are among the poorest of the world’s poor.” Barber B. Conable Jr., former president of World Bank

A theme I’ve seen countless times over my years… a theme I myself have fallen victim to in the past:  professional women who are complacent about earning far less than the marketplace will bear for their level of skill and expertise.  How about this for a mantra?

I DESERVE TO EARN MY WORTH.  I WILL TAKE CONTROL OF MY OWN ECONOMIC EMPOWERMENT.

Let this be the touchstone message you tell yourself, whether you’re still in high school looking at colleges and career options; whether you’re a young woman in her twenties just starting out in a career or looking for the right career; whether you’re in your 30′s, 40′s, 50′s and beyond; single, married, divorced, widowed, with or without children; in your dream career, between jobs, going back to school for an advanced degree, still figuring out what you want to do when you grow up.  Whatever life phase you find yourself in, I want your mind-set always to be:  “I deserve to earn my worth and to feel independently in control of my financial situation and security at all stages of my life.”

But, in order to earn our worth, we have to feel entitled to make more money, and we must feel good about it when we do.  This is a hard concept for many women to wrap their minds around.  Would you answer true or false to the following statements?

  • You’ve never visualized yourself as being wealthy, financially secure, and fully in control of your money, assets, and investments, no matter if you are single or partnered, and no matter what stage you are in your career.
  • The idea of earning a lot of money… as much as the highest earners in your industry earn, or maybe more… makes you cringe.  It makes you feel greedy, or morally bankrupt, because money is tainted with incorrect values.  Or, you feel you aren’t qualified to earn that kind of money.
  • You don’t know what the highest earners in your industry or profession earn.
  • You have no clear sense of what the range of total compensation packages is for people with your training and expertise… including performance incentives, stock options, early salary reviews, and signing bonuses.  You don’t know how to go about finding this information.

Women constantly tell me they leave money on the table when negotiating, including backpedaling on a demand or point they’ve basically already won, or would have, if they’d kept their mouths shut.  That’s if they negotiate at all.  They tell me all the time that they accept less money than a man doing an identical job, don’t negotiate salaries, and are afraid to ask for more.

Why is this so?  Because women are raised to believe that we’re all equally deserving, and thinking that you’re better than someone else, including that you’ve worked hard and should be paid well for the level of expertise you’ve achieved, is conceited.  We want it, but when we get it, we back off out of guilt or fear.  We then don’t fully partake in the spoils of success; we don’t hold ourselves out as experts, taking advantage of the publicity, marketing opportunities, and the higher salaries and fees that goes with success and reflect our true worth.

My challenge to women is to recognize where you’re stronger than anyone else and make ‘em pay for it.  To paraphrase George Orwell, all people are equal, or should be in certain regards.  But, in business, in the marketplace, some are more equal than others.  That some includes YOU.

Excerpted from am*BITCH*ous, by Debra Condren, Ph.D.

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Branding + Blahs = Blanding

Not sure if it’s the heat, the end of Summer blues or what, but I’m worn out.  The entire process of re-branding Wendistry has exhausted my last nerve.

It’s so easy for me to do this stuff for others.  Their visions are so clear… mine is clouded by the mists of my latest cosmeceutical and artistic and media endeavors.  How to convey the fact that Wendistry has become simply the holding company for all my flourishing interests and all the facets of my personality?

I’m accepting any and all suggestions from others who know me personally or only know me in print.

Drop me a line and give me your thoughts, suggestions, rants, raves.  I’m going to take a nap.

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Shopping Support

Economists are boosting growth forecasts.  Employment numbers are improving. Manufacturing activity is bottoming. Housing demand is strengthening.  Business leaders are starting to say the worst may be over.

Markets are celebrating, hoping the good news will keep on coming.  But there is a smudge on the picture.  A surprisingly large number of money managers and economists are warning that, despite the hopeful signs, the economy is still deep in the woods, not strong enough to support a long-running stock and bond recovery.

To keep rising in the future, the market needs a sign of real economic recovery, and that requires a surge in consumer spending, business investment and home buying.  One word explains why: debt.  Despite an uptick in consumer saving, debt levels have only barely begun to come down.

shopping-support-group

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Be Open to What Emerges

“A good traveler has no fixed plans, and is not intent on arriving.” – Lao Tzu

One of the things we’re told by productivity gurus is that we need to have clearly defined goals or outcomes — the better defined it is, the more likely you’ll achieve it.  And, an end date – a definite stop point where the goal is “due.”  This process has worked for me.  In the past, when I visualized my goals and set my mind to achieving it, and took small action steps to get there… I achieved my goals.

And, while this is true to some extent, it’s not the only way. In fact, depending on your outlook on life, it may not be the ideal way.

The problem with focusing on the outcome is that things don’t always turn out that way. And when they don’t, you’ll often end up either 1) trying to force something when it shouldn’t be forced; or 2) being hugely disappointed or frustrated.

So, here’s a method that embraces simplicity:  Don’t try to force outcomes — let them happen. Be open to what emerges.

This is a change that I’ve been trying in my life over the last year or more — slowly, gradually, because it’s not always easy. You have to learn to let go of the need to achieve certain outcomes, to embrace the flow, and that can be very difficult for Type A, only-child, perfectionist personalities.

Goals Made Simple
One of the questions I’m asked, especially now while moving through this re-branding process for Wendistry, is, “What are your plans for Wendistry in the next year or two?”  And my answer now is, “I have no plans. I just want to keep enjoying what I’m doing, give the best and most creative work possible, and see what arises.”

This is a radically different approach from the way many people do things. It’s not necessarily better, but it’s working well for me.  I’m not shutting the door on any unknown opportunities and serendipities because I’m so hard-driven toward a result that I expect… what if fate, or God, or the Universe has something better in mind?  And, now I’ve close the door on it because of my “small” thinking.

Another reason I’ve taken this approach is that when I started Wendistry in its latest form 2.5 years ago, I had absolutely no idea it would be a company of value. I mean, I knew that I had value… I had consulting service knowledge and skills that would help others launching businesses, but I didn’t know if the concept could compete in the marketplace.  I thought, “If I can have 3-5 clients that I work with and no other employees, I’ll be happy. If I make a solid six figures annually, it’ll be a nice single girl income.  Well, here we are almost three years later and I’m launching three other businesses that have completely shifted my focus off of Services and on to Products.

The lesson learned is: you don’t know what will happen, or what opportunities will arise, until you arrive at that moment. You can plan and plan and plan, but there is just no way to know how things will turn out. And if my plan doesn’t include an opportunity that I didn’t see coming, I might miss it.  Sure, I could continually adjust my plans based on changing circumstances … but then, what’s the point of the plan?

Instead, I have forgone the need to define outcomes, and have focused on enjoying the journey. That doesn’t mean I’m not motivated to do my best — I am — nor does it mean that I take a lackadaisical attitude toward my work (although I do get lazy, like anyone else). It means that I’m motivated by the work, that I enjoy the activity, not by the destination, goal or outcome.

The hardest part about this approach: if you aren’t striving for a particular outcome, you won’t know what will happen. This lack of knowing is difficult.  Most people like the security of predicting and controlling the future with goals and plans.  Letting go of that security is scary.  But, here’s what you need to realize… that security is an illusion.  We have no way to predict the future.  We cannot control it.  We can try (and we do try), but we fail, all the time.  We chalk it up to “plans gone wrong” or making mistakes or not planning for contingencies, but the truth is, we just need to admit we can’t control or predict the future.

“Basically, I no longer work for anything but the sensation I have while working.” – John Gay, English poet & dramatist

Excerpts taken from “ZEN HABITS” by Leo

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America’s Entrepreneurial Future

I attended the Dallas WordCamp 2009 conference this weekend at University of Texas at Dallas campus.  WordCamp is the annual get-together for bloggers, developers and social media types who all use and love WordPress (the system Wendistry.com and all client sites are built on).

While several of the speakers were simply amazing, like Giovanni Gallucci and DB Ferguson, I have to admit I was completely blown away by the KIDS in attendance AND SPEAKING at WordCamp.  Dave Moyer, a podcaster, blogger, and digital media personality who is 16 years old, was one of the best speakers of the weekend talking about using WordPress as a tool for multimedia distribution.  (His words, “Text blogging is SO 1999.”  Wow!  Be looking for some updates and changes to Wendistry.com VERY soon!!)  Then, there was Jackson Fall… who introduced himself by just walking up to me and saying, “Hey, what’s the best iPhone app for Flickr?”  We then proceeded to have a 15 minute real conversation about iPhone apps and the ease of ColorSplash.  Finally agreeing that ColorSplash was the best one to buy, we both downloaded and ended the conversation with a “Cool, dude.”  Wow… If I was only 12 years old again.

Somehow, we’ve all got to turn off the stupid CNN and realize the future of America is really going to be just fine.  These kids are extremely bright, curious, and have a burning desire to make something of themselves.  A final note to all junior high and high school girls.  Get yourself a geek… jocks are SO 1999!

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The Danger of Other-ISM

and the joys of Capitalism. We need to get back here.

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Trend Spotting

According to Marian Salzman, ten trends that will be changing everything from consumerism to the business landscape throughout the modern world.

  1. Total conversion: Old familiar boundaries and categories are dissolving, blurring black and white into shades of gray- private with public, fact with fiction, news with entertainment, young with old, home wiht office, off-line with online.
  2. Local is now global: Today, home is the safest yet most exotic destination of all.  You’re always just a click away from anywhere in the world, and just down the road, you can find people and cuisine from every continent.
  3. Arm’s-length intimacy: Is going online like lying on the coach in the psychiatrist’s office, where the doctor sits out of sight?  We feel more comfortable opening up personally with people online than face-to-face.  Less familiar but more intimate is the new social, thanks to social-networking platforms such as Facebook and Twitter.
  4. Stretching and molding time: Everything happens faster now, so we’re living life in rapid bursts.  The ultimate luxury act is the slow dance, the slow meal, the slow seduction.
  5. Value and values: What’s it really worth and how is it really important to me?  These are the questions that rein in our impulse purchases during times of recessionary living.  They’re followed by:  Which stores or brands will supply what I need?
  6. Media is the great escape: When the mood is depressed, distraction is great.  Media is the true third place, where we can program our own relaxation and create a more perfect environment.
  7. Looking back to learn: Check out the countless recent references to past events and people:  the 1930s, Lincoln, Darwin.  With so much history instantly available and the path ahead muddied with doubt and uncertainty, we’re looking to the past for reassurance that this, too, shall pass and for lessons about how that might happen.
  8. Not without technology: Whatever else may disappear in the “creative destruction” of the current crisis, technology is here to stay.  Some may yearn for simpler times and the satisfaction of hand tools, but the plain truth is that the future lies in mastering new technologies.
  9. Embracing maturity: It may be a while before companies and economies start growing again.  In the meantime, we’ll be squaring the urge to hold on to eternal youth with the need to grow up and sober up.
  10. Wellness messaging: “Globesity” may be the death of companies associated with extra-large indulgences.  Watch for “h” themes:  health, holistic, hydrate.  Should water be free and accessible to all or still peddled as a gourmet side dish?  (The great debate on water will upstage oil in some circles.)
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Entrepreneurs Change the World

From Grasshopper.com… Inspire your Monday!

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We Interupt Your Previously Scheduled Programming…

… to bring you an excerpt from Bo Burlingham’s interview with Jim Collins in April, 2009 edition of Inc. Magazine because it’s just too good to miss.

Q:  How do you define entrepreneurship? Jim:   I take a broad view of it.  The traditional definition- founding an entity designed to make money- is too narrow for me.  I see entrepreneurship as more of a life concept.  We all make choices about how we lives our lives.  You can take a paint-by-numbers approach, or you can start with a blank canvas.  When you paint by numbers, the end result is guaranteed.  You know what it’s going to be and it might be good, but it will never be a masterpiece.  Starting with a blank canvas is the only way to get a masterpiece, but you could also blow up.  So, are you going to pick the paint-by-numbers kit or the blank canvas?  That’s a life question, not a business question.

Q:  Does it have to do with your ability to handle risk? Jim:   No risk.  Ambiguity.  People confuse the two.  My students used to come to me at Stanford and say, “I’d really like to do something on my own, but I’m just not ready to take that much risk.  So I took the job with IBM.”  And I would say, “You’re not ready for risk?  What’s the first thing you learn about investing?  Never put all your eggs in one basket.  You’ve just put all your eggs in one basket that is held by somebody else.”  As an entrepreneur, you know what the risks are.  You see them.  You understand them.  You manage them.  If you join someone else’s company, you may not know those risks, and not because they don’t exist.  You just can’t see them, so you can’t manage them.  That’s a much more exposed position than the entrepreneur faces.  But there’s lower ambiguity on the paint-by-numbers path: very clear but more risky.  The entrepreneurial path: very ambiguous but less risk.

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