A consultant walks into a bar and says to a business owner, “Do you want me to lie to you about your marketing strategy for $400 an hour, or tell you the truth for $200?” The CEO says, “I’ll take the truth for $200.”
“Okay,” says consultant, “the problem is that having you try to control your corporate messaging is like having an earthworm try to juggle… How’s my premium pricing option sound to you now?”
MORAL– “You can’t handle the truth!!” Jack Nicholson as Colonel Nathan R. Jessup in A Few Good Men
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